Creating a thorough referrals program will create low hanging fruit revenue.
In this AX® Recipe, we’ll show you how to build an effective B2B referral program from the ground up. We’ll share a step-by-step process, with some simple practical ideas you can adopt quickly:
Directions
Reach out to your promoters via the Close the Loop process within 1 - 2 weeks. These are your happiest customers. They’re loyal and enthusiastic about your brand and most likely to make a recommendation. Make that recommendation happen! At least the opportunity.
Have a process for closing the loop with your promoters. Process over dynamic creativity works every time. Here is how you can close the loop with your promoters through CustomerGauge.
Use marketing communication to tailor a message with all promoters including referral website/sheet. Most organizations think it’s important to focus on the reach-out by prompting, “Please refer us!” But, in reality, there are many softer actions your customers might prefer to take:
Conference speaking: A client may not be ready to actively tell their contacts about you, but they can advocate for your product in other ways. Speaking at or participating in your conferences can be one way this could happen.
Case studies or quotes: Providing case studies for your marketing can be an effective way for clients to participate in your referral program without actively spreading word of mouth themselves. They can then share the case studies on social media or their website.
Product reviews: Simply writing reviews of your brand or product is a simple way for clients to refer you to their peers.